No matter what kind of marketing is being done, the brand is a valued aspect for every company. Topics include brand building, brand engagement, mobile brand marketing, brand management, brand social media marketing, content marketing, brand identity, brand image, brand awareness, and brand advocates.
recently shared the speaker’s platform at a business conference with the CEO of one of the largest international property and patent law firms. I was intrigued by his comments when he stated that; “Over the next few decades the power and security provided by IP protection will gradually diminish and brand or trademarks will quickly become[…]
I had originally planned to publish this blog, but I was unsure of how helpful it would actually be. Then I read this article from the LA times. To people like me, that article is absolutely hilarious. However, the gap in understanding of industry terms is something that clearly needs to be addressed to both[…]
This document is intended to serve as a guide to aid in the redesign and development of all new websites, with the end goal of helping your organization create informative and compelling content. This guide will focus on creating copy, producing quality images, developing a successful SEO plan, and learning how to use Gather Content.[…]
2015 has inherited a lot of trends from previous years, there’s been a steady evolution of ideas — Flat Design into Material Design for example — but nothing as revolutionary as Responsive Design. However, we are starting to see trends that feel fresh, either through new treatments or because they’re genuinely new ways of approaching[…]